While I like to eat healthy as much as I can, sometimes it’s tough to keep track of which ingredients I should be avoiding or to figure out the tastiest way to prepare the good stuff.
That’s where Savorfull comes in.
Savorfull was started by nutritionist Stacy Goldberg with the goal of helping ordinary people like me eat well – and that goes for both nutrition AND taste. Savorfull pairs healthy and delicious food options with tailored nutritional consulting to make it easy to get all of your needs satisfied.
Read my interview with Stacy below! Bon appetit!
Tell us about your business in as much detail as you can. What is it that you do and who are your customers?
Savorfull is a Detroit-based team of experienced nutritionists that provides yummy, healthy, allergen-friendly, and gluten-free foods and nutrition consulting services to businesses, organizations, and sports teams across the country.
The Savorfull team assists their clients in nutritional matchmaking to help find the right free-from foods for their needs, while providing nutrition education and wellness services at the same time.
Savorfull represents local and national food manufacturers committed to making products free-from anything artificial including colors, dyes, sweeteners, high fructose corn syrup, trans fats, and anything else not wanted in your body!
What made you choose this path? Is it a family legacy or are you a pioneer? Did you go to school for it or are you learning as you go?
This podcast will give you an idea of the history behind Savorfull and how we got started!
Stacy Goldberg, superstar nutritionist and founder of Savorfull
They say that to be successful you have to be passionate, so share what drives you every day. Why do you love what you do?
I can’t wait to wake up each morning and continue building my business. Since I was in undergraduate school I have had a passion for helping people through food. I have recognized that through Savorfull, I can help on a larger scale just by changing people’s everyday food choices. I see the direct results — whether it be in weight loss, helping someone lower their cholesterol through food, or finding safe choices when you face a life-threatening peanut allergy. I am completely obsessed with the innovation around healthy food, thus I love searching the country for the newest and most interesting, tasty, free-from foods.
Has it been smooth sailing or have you overcome adversity to get where you are?
I have had to overcome quite a bit of adversity to get where I am today, both personally and professionally. When Savorfull started, we were a monthly box subscription service in the allergy-friendly space. While I loved the concept, it was very hard for us to scale. We had to recognize that there was a better way, pivot, and then spend some time revamping the entire business. Not easy! Also, I spent years struggling to find someone who believed in me and my concepts. I am so grateful and appreciative that I found support in my partners at Quicken Loans and Dan Gilbert’s team.
Professionally, I also started my business while being a divorced full-time single mother. I spent countless hours balancing starting a business with taking care of my children. I am stronger for it and hopefully have provided a good role model for my kids!
What do you do with your time off? Are you familiar with that concept?
What’s time off when you own your own business? Ha! I used to not have any idea what that meant but, as my business has grown, I have learned to balance a bit more. I make time for myself to practice yoga and pilates, work out, play tennis, and spend time with my friends and family. I also like to travel and I spend a great deal of time in beautiful northern Michigan in the summer. I have learned to work smarter, not harder.
Stacy spending time with the family!
This is the age of the social network. How important is social media to your business and how do you make it work?
Social media is critical to our business. It has helped us build our brand tremendously. We use platforms such as Instagram, Facebook, Pinterest, Twitter, and Linkedin. We post regularly and try to share interesting content each day to engage our followers. We have team members that help with the social media daily and contribute to content. We are starting to engage with more of the blogger community and reach out to them about our company.
How are you involved in your community?
I am very involved with the local metro Detroit and downtown Detroit communities. I serve on many philanthropic boards and committees, including the Jewish Federation of Metro Detroit and the Gary Burnstein Community Health Clinic. I have recently been appointed to the Jewish News of Metro Detroit Board of Advisers. I am very active in community events and try to engage my children in our community as well. I am also on committees for the Children’s Tumor Foundation.
What does supporting local mean to you?
Supporting local means remembering to utilize and shop at the businesses in the community in which you live. I work hard to educate customers on the fact that we are a local woman-owned Michigan business. This matters, especially with the rebirth of the city of Detroit. If we don’t support each other, then how are we supporting local? I find this especially difficult when you are an e-commerce business rather than a local storefront or retail. Consumers and businesses view it differently but we continue to push supporting local!!
What does the future look like for you and your business?
Savorfull has a very bright future ahead. We are growing each day by leaps and bounds! Our local and national customer base is expanding daily. We are looking to continue adding more brands and products in the next year (doubling our offerings) as well as expanding to both a B2B and a B2C model, where consumers will also be able to purchase in volume on our new site. We are launching a new e-commerce site in the next few weeks which we have been working very hard on. We are also looking to expand our sales team nationally as well as the number of nutritionists we employ over the next year. Very exciting!
Do you have any advice for aspiring business owners just starting out?
My advice to business owners just starting out is this:
- Walk, don’t run! it’s a marathon, not a sprint. Entrepreneurs have the idea that successful businesses were built overnight. NO, THEY WERE NOT! Slow and steady wins the race.
- Make sure that you have the best team you can. Surround yourself with the smartest people you can find in every area!
- Pace yourself, don’t work 24 hours a day. Make it sustainable and don’t get burnt out.
- Eat healthy and exercise every day, no matter how busy you are!
Take a vacation. It’s good for you and your business!
For the full article click here: http://blog.fslocal.com/matter-taste-behind-business-savorfulls-stacy-goldberg/